Project Summary
Services Provided
Our Role
Website Designing and Development, Hosting, Branding & SEO
Languages
HTML, CSS, PHP, JavaScript
Designing Softwares
Adobe Photoshop, Adobe XD, Adobe Illustrator, Adobe After Effects
Our Role
Website Designing and Development, Hosting, Branding & SEO
Problem
Meet The Client
AH Group is one of the leading network companies located in the Kingdom of Saudi Arabia. With over 20 branch offices across Middle East and South Asia — employing over 200 highly skilled individuals — AH has its hands in more than 100 complex projects each and every year. Now, they're ready for their latest venture.
What they're looking for
They required a single, incredibly robust website that elegantly supports and markets a wide range of services, directs users to relevant points of contact, and showcases not only the features, but also AH's dedication to their customers. Additionally, they also needed Brand Identity, Graphic Designing and Logo creation to separate them from the competition and to build a strong presence in the industry.
Solution
Development
When AH Group expressed the need for a website that could grow with the business and that truly represented the company as an innovative leader, We went a little overboard. We delivered a comprehensive solution, which supports a wide range of services by making it completely easy for users to direct to relevant points in the website.
Responsive
Responsive web design allowed us to build a site that provides an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor. It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.
The Subtle Touches
Using the Owner’s own attention to detail as inspiration, We built subtle yet compelling features on the homepage and throughout the site. This included customized video loading animations and understated parallax scrolling to intuitive hover states and scalable menus—all working to reflect the polish and sophistication of both AH Group as a company and its venture.
The Result
We won’t pretend that this project didn’t put us to the test. AH Palace Convention Center required a robust website with elegant, on-brand design, an extremely versatile content writing, and subtle animations that reflect their own attention to detail.
An Ongoing Relationship
Since the launch of the website, traffic has soared and conversion rates are showing progress. Using the website as a springboard (along with our quick turnarounds) We became their dedicated design and hosting provider—tackling print collateral, Slide-shares, presentation templates, social media graphics, and much more.
A/B Testing
Websites are never truly complete. Instead, to remain relevant in a competitive field you must treat your website like a living, breathing marketing machine that requires constant updates, edits, tweaks, and even full redesigns to certain sections. Every change is carefully measured, tested, and iterated upon until goals are met and conversions are boosted.